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42 Entertainment Steals Viral Grand Prix From Bird Flu
June 18, 2008
The air in Cannes this morning was thick with a palpable tension as the Cannes International Advertising Festival prepared to announce the Viral Grand Prix winner of their Cybor Lions category. As it turned out, 42 Entertainment took home the golden nod for their work on Trent Reznor's / NIN's / Nine Inch Nails' multimedia extravaganza, aka his last "album" Year Zero. The album includes several components in addtion to the original album, such as a remix album and an "alternative reality game," or ARG, which is basically Dungeon & Dragons for cybernerds.
Despite winning a client-pleasing paperweight, the only thing viral about 42 Entertainment's campaign was the marketing part, once again proving that you've gotta look to the experts if you really want to unleash a true plague on consumers. Meanwhile, Trent Reznor, who claims to hate money and marketing and all that stuff that other Americans can't get enough of, seems to have found a happy place on the client side of a Cannes victory. He's probably "feeling that" Lion "from the inside" of his stock portfolio right now.
Written by Geoff Howser in Top Stories.
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Why join the navy if you can be a pirate?- Steve Jobs
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