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Buy-Ology: Bona Fide or Bullsh*t?

October 22, 2008

Yesterday saw one more marketing book placed on the shelf with the release of Martin Lindstrom's Buyology. Lindstrom, self-described 'brand futurist' and chairman-CEO of Lindstrom Co., is sure to spark some controversy with his latest title, the culmination of a 3-year, $7 million neuromarketing study aimed at unlocking the ins and outs of how advertising and marketing influence the human brain and therefore, consumer behavior.

I can smell the bullsh*t from here. My brain doesn't make decisions for me, I do! (That was a joke for all my critics out there that say I'm nothing but a senile old coot.) This guy should diversify into televangelism. Or maybe he should open his own church of marketing.

Written by Hesh Goldstein in Op-Ed.

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