Energy drinks have been around since John Pemberton threw some cocaine into his cola recipe during the 1880's. Now there are more energy drinks than there are reality tv shows—there are about 100 different brands or so—and they've gotten strong enough that you're probably better off smoking meth. You've got your Red Bull and your Full Throttle. There's Rockstar, XS, and AMP. Then you've got my personal favorites, BAWLS and Blow. So how do you break into a market that's super saturated beyond the point of penetration?
I am still shocked at the unbelievably anti-energy effect that this drink has on me, plus, it has a GREAT taste.
- John D. from TexasFirst, you have a brilliant idea like the guys over at Drank and you invent an anti-energy drink. Then you come up with a killer name like Drank with a killer tag line like "slow your roll," and then you brand the hell out of it. You've also gotta make a website that has great fonts and even greater clipping paths. Then you just sit back and wait for the money roll in. After all, all those people that drink a lot of energy drink during the day have gotta sleep sometime, and dranking Drank really gets the job done.
Written by Geoff Howser in Top Stories.
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