Op-Ed RSS
HSBC Lumberjack Spot Completely Misses Mark
September 29, 2008
Really, if I see another ad that has absolutely nothing to do with what it's trying to sell I might actually have a heart attack. I'm really not kidding. It would be my fourth, and after my triple bypass last year, most likely my last. Seriously JWT London, why the hell would you make an ad for a corporate bank that spends all but the last two seconds of the spot—98.6%, I did the math myself—talking about Eco terrorism, police brutality, and the logging industry? This makes no sense to me.
The copy that comes on the screen at the end of the spot, "We recognise how people value things differently. So what we learn from one customer helps us better serve another," doesn't come close to bringing the whole thing together. And the random wild bear cameo at 36 seconds into the thing, what the hell? Advertising people. Listen up. You gotta stay within the context of the message you're trying to get across or your ad is gonna stink worse than a pile of fresh dog sh*t. Stop killin' me.
Written by Hesh Goldstein in Op-Ed.
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Always code as if the guy who ends up maintaining your code will be a violent psychopath who knows where you live.- Martin Golding
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Beck's Beer "Daily Different": Same Old Sh*t, Different Blog
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