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Illegitimate J.C. Penney Ad Cannes Winner
June 24, 2008
No one at J.C. Penney was aware of the ad or participated in the creation of it in any way. The commercial was never broadcast, but rather was created by a former employee at J.C. Penney's advertising agency, Saatchi & Saatchi, solely as an award submission without J.C. Penney's knowledge or prior approval.
- J.C. PenneyJ.C. Penney is up in arms over a viral spot "condoning teenage sex" for its department store that took home a bronze Lion at Cannes last week. It appears that production agency Epoch Films, created and entered the spot without the knowledge of J.C. Penney or Saatchi & Saatchi, J.C. Penney's agency of record. I can understand J.C. Penney's wrath; the spot definitely doesn't go far in helping the department store chain win over their Middle America target demo.
Full coverage on Advertising Age.
Written by Tanya Jenkins in Top Stories.
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