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Mars Continues To Push Buttons With "Homophobic" Snickers Ads
July 25, 2008
Three gay rights organizations condemned the commercial as homophobic, arguing that the men's reaction (they tear out their chest hair to prove they're really "manly") demeans gay men.
- Paul Farhi for The Washington PostIt's pretty easy to offend people these days. When Mars ran its "Man Kiss" Snickers ad during the 2007 Superbowl, it hastily pulled the commercial and related web material after it received complaints from three different gay rights organizations. However, it seems that MGMT—nope, not that popular band, just the regular old MGMT at Mars Inc.—grew some balls and is bringing the whole theme back, at least in the UK. These new Mr. T spots are B.A.!
Written by Tanya Jenkins in Top Stories.
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Nielsen Business Media Marketing & Media Group Expands Their Freak Family
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Executives at Nielsen Business Media, Inc. have launched a new marketing blog tied to their publication Brandweek. Similar to their Adweek blog, AdFreak,BrandFreak will be... Read More
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Big Box To Rethink Outdoor Campaign After Blimp Repetedly Shot Down
December 19, 2008
British self-storage company Big Box has been forced to rethink their outdoor marketing strategy after a £2,500 advertising blimp was recently shot down by angry resident... Read More
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Early to bed, early to rise, work like hell and advertise.- Ted Turner
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