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New Seinfeld Microsoft Spot Debuts

September 5, 2008

Youtube Link

It's here. Crispin Porter & Bogusky / Microsoft's answer to two years of Apple's "Mac vs PC" ad campaign. In the first spot of the $300 million campaign, Jerry Seinfeld goes shoe shopping with Bill Gates. According to Brad Brooks, corporate VP-Windows consumer product marketing at Microsoft, it's just a "teaser ad," meant to "get the conversation going." Well Brad, I guess if you want everyone talking about how much your ad sucked then I owe you a "kudos."

Pay attention Crispin Porter. This spot is weird for weird's sake. There are no redeeming qualities that transcend the weirdness. It's not funny. It's not smart. Nothing. It's also dated as hell. It's just plain bad. I'm curious to see where you all take this campaign from here. I guess it's a good idea to start out at rock bottom: you can only go up from here.

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