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Oreo Ad Floors Public
August 18, 2008
Literally. In the interest of transparency—quite a news media/internet buzzword these days—I'll make it clear: I love Oreo cookies. Delicious. Literally. That being said, I'm also a fan of the idea of this "recently spotted" ad on Ad of Da Month. Produced by DRAFTFCB NEW YORK USA, I will say I'm wondering where the hell this is, and how effective this kind of location-specific, one-off advertising is in reality. This crap is all over the internet, but I don't think I've ever run across any "site-specific" outdoor stuff like this ever in my entire Oreo-eating existence. Or at least I can't remember having encountered it. And isn't that the point?
Written by Tanya Jenkins in Top Stories.
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Executives at Nielsen Business Media, Inc. have launched a new marketing blog tied to their publication Brandweek. Similar to their Adweek blog, AdFreak,BrandFreak will be... Read More
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Big Box To Rethink Outdoor Campaign After Blimp Repetedly Shot Down
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British self-storage company Big Box has been forced to rethink their outdoor marketing strategy after a £2,500 advertising blimp was recently shot down by angry resident... Read More
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To design is to communicate clearly by whatever means you can control or master.- Milton Glaser
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