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Ouch That Hurts, Don't it InBev? Imperial Beer Rips on Newly Belgian Budweiser
July 31, 2008
Those beverage industry guys can play real dirty sometimes. Just as Budweiser "The Great American Lager" fans recover from the recent sale of the "The Great American" beer brand to Belgian industry giants InBev, some ruthless admen from Y&R Irvine come out with a whole campaign for Costa Rica's Imperial beer calling out Budweiser H-A-R-D. I mean, you can't really blame the Anheuser-Busch boys for taking the 52 billion dollar takeover/sellout unsolicited bid, but hostile ads that say "Not Brewed in a Factory in Downtown St. Louis Since 1924" really have to tug at the heartstrings of those fiercely loyal Gateway City guys. Now they're definitely singing the blues.
Written by Tanya Jenkins in Top Stories.
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Nielsen Business Media Marketing & Media Group Expands Their Freak Family
January 5, 2009
Executives at Nielsen Business Media, Inc. have launched a new marketing blog tied to their publication Brandweek. Similar to their Adweek blog, AdFreak,BrandFreak will be... Read More
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Big Box To Rethink Outdoor Campaign After Blimp Repetedly Shot Down
December 19, 2008
British self-storage company Big Box has been forced to rethink their outdoor marketing strategy after a £2,500 advertising blimp was recently shot down by angry resident... Read More
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Advertising is totally unnecessary. Unless you hope to make money.- Jef I. Richards
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Mother
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Beck's Beer "Daily Different": Same Old Sh*t, Different Blog
December 10, 2008
Really guys? This is pathetic. Beck's weeks-old blog The Daily Different is anything but different; it's pretty much the same as countless other corporate blogs except it'... Read More
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