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Palio Communications

May 31, 2008

Palio Communications out of Saratoga Springs, NY just got hired as "lead marketing partner" by baby food manufacturer Beech-Nut. Beech-nut, which is Gerber Jr. when it comes to market share, is really feeling The Palio saying, "We're really excited to partner with them for strategy, research and creative needs." That's probably because The Palio is an "inVentiv" agency that spent some time and some energy figuring out the coolest way to be "inVentiv." Which letter do we capitalize? Which vowel to we cut out? Should we say "enVentive?" Maybe we should capitalize on the "I'?" "InventIve?" That's like the "I" is our clients! The Palio is all about you... What about "T?" Are Ts in these days?

The Nut could use some help. Their website, which is not a mother, states "Don't just take our word for it. See what other moms have to say about Beech-Nut products" The Nut also features this lovely graphic which is

How much pressure is inside your baby?

supposed to tell parents that The Nut's food promotes digestive health and brain and eye development. Unfortunately, this looks more like baby's head is about to explode from internal pressure—perhaps bacterial meningitis—and after that, it's going to poop.

Hopefully, The Palio can help out The Nut. Nobody likes that Gerber baby anyway.

Written by Geoff Howser in Agency Spotlight.

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