Look at these new PepsiMax print ads from BBDO Dusseldorf. That cute little blue thing that looks like it's probably a brain parasite or Herpes simplex virus type 1, it's a calorie. It's killing itself because it's all alone in PepsiMax, the one calorie Pepsi.
Too bad lots of people are ticked off about the ads blatant trivialization of suicide, these little guys are kind of cute. In fact, if calories were really this cute, I bet people would stop eating them. Could be a solution to our country's obesity pandemic...
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