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Philadelphia Mural Arts Program Fights to Maintain City Wall Monopoly
June 27, 2008
I really wouldn't want my daughter looking at it. She might think it's cool and say 'Mom, Dad, have you ever tried Colt 45?'
- Concerned Philadelphia resident Jill MaguireThe fair city of Philadelphia has found itself ground zero in the struggle between the tyrannical non-profit arts conglomerate and "big alcohol." Last week "graffiti-style" murals pushing Colt 45 malt liquor began popping up around town. The city's Mural Arts Program—one of the largest public arts initiatives in the country—is incensed that corporate America has laid its paws on Philadelphia's limited outdoor wall space. An unidentified mural painter wearing cutoff jean shorts and mandals was overheard saying, "We built these walls and now big business think they can just roll in and paint wherever they want all willy-nilly? Nah-uh."
Meanwhile, most area residents around the various mural locations agreed that they would be fine with the murals except that they "suck." Featuring the tag line "works every time," and the sign off, "yo, enjoy our frosty malt beverages responsibly," the murals are part of Colt 45's new marketing campaign, The Tales of Colt 45. Amazingly, the website also "sucks."
Written by Jennifer Powell in Top Stories.
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