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Right Guard's "Pitvertising" Stinks

July 21, 2008

"Bridget Jones's" internal monologue "wrastles" with pitvertising.

I'm not saying that marketers don't come up with really stupid ideas every single day that the big 'ole orange sun pulls itself out of bed and rises up over the hazy horizon. I am saying that in the time since man invented marketing, Right Guard's latest innovation is the stupidest idea that has ever been come up with on any day that big 'ole sun pulled itself up over the hazy horizon. Placing advertisements in people's armpits? Definitely the worst media buy ever.

Hey Dr. Scholl's, I'm taking bids on the bottom of my feet right now. Don't get me wrong. I'm not saying that Right Guard is actually considering throwing a lot of money into pitvertising; I'm sure they're thinking they'll get people talking about it and blah, blah, blah. Thing is, this is just plain stupid. Please Right Guard, bring back Hulk Hogan. This pitvertising sh*t is totally uncivilized.

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