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Smooth Move: Starbuck's Adds Smoothies To Menu
July 15, 2008
There are many companies that say, 'We can give you a smoothie in a box,' and we resisted it. If you ask people, what they want is real food that starts with a whole, fresh fruit.
- Michelle Gass, senior VP-global strategy at StarbucksThe King of Coffee Houses has wised up to the twenty-year-old smoothie trend: introducing Starbucks' Vivanno Nourishing Blends. The new blended beverages "have 270 calories or fewer and no artificial sweeteners," which surprisingly/not surprisingly (depending on how you look at things) is the same as a 16oz Grandé Caramel Frappuccino Blended Coffee sans whipped cream. Orange Julius called, it wants its "venti Vivanno" back.
Written by Jennifer Powell in Top Stories.
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Nielsen Business Media Marketing & Media Group Expands Their Freak Family
January 5, 2009
Executives at Nielsen Business Media, Inc. have launched a new marketing blog tied to their publication Brandweek. Similar to their Adweek blog, AdFreak,BrandFreak will be... Read More
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Big Box To Rethink Outdoor Campaign After Blimp Repetedly Shot Down
December 19, 2008
British self-storage company Big Box has been forced to rethink their outdoor marketing strategy after a £2,500 advertising blimp was recently shot down by angry resident... Read More
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Viral Marketing On The Death Star
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Danish Siemens Spot
December 16, 2008
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Surfing For Seniors
December 10, 2008
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Advertising is 85% confusion and 15% commission.- Fred Allen
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Mother
September 8, 2008
Nothing says "we're too cool for school" more than having a website like this...Read More
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Wexley School for Girls
June 30, 2008
Glass jars filled with white powder labeled "cocaine" in the bathroom? A Chinese-restaurant themed conference room? Rows of rubber chickens in the window...Read More
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Beck's Beer "Daily Different": Same Old Sh*t, Different Blog
December 10, 2008
Really guys? This is pathetic. Beck's weeks-old blog The Daily Different is anything but different; it's pretty much the same as countless other corporate blogs except it'... Read More
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