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Steve Lambert and Add-Art Bite (The Hands That Feed Them)
July 22, 2008
Steve Lambert is having an Information Age identity crisis. He is a "conceptual artist" who believes he has had an original idea: Steve Lambert thinks advertising is annoying. It's an eyesore. It's subversive. It's also a write-up in ADWEEK.
So, Steve Lambert decided to empower people with the ability to manage how much online advertising they have to "endure." His Anti-Advertising Agency has, among other things, produced the application Add-Art, which allows Firefox users to replace website advertising with fine art.
Too bad Lambert is rebelling against the institution that most supports ideals he's attempting to promote. Right now, the majority of web content is more or less free. But, a large number of industries are struggling to figure out where the free content they publish on the web fits into their bottom line. Take The New York Times for example. How can one of our country's most acclaimed newspapers continue providing comprehensive content online for free, when their old business model was built upon the high-priced advertising real estate of printed newspaper pages. If free access to world-class journalism actually comes with the cost of an advertisement or two slipping into my eyeball's periphery, sign me up Steve.
P.S. Steve, after I saw your "rectangular eyeglasses" while you demonstrated that "program on [your] MacBook," with "its glowing Apple logo covered by a 'VOTE' sticker," I decided to register for this upcoming election, finally make the switch from PC to Apple, and purchase a pair of rectangular eyeglasses. Nice job with "the man."
Written by Tanya Jenkins in Top Stories.
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