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VCU Brandcenter Masters the Art of Junk Mail
June 19, 2008
Dear VCU Brandcenter,
I get enough junk mail that has been imagined and designed by your former students in their real-world jobs, why would you clog up my mailbox with work from your current students? Recently, I came home to find the eleventh volume of your Sixty magazine waiting for me, so I flipped through it while I was making a BM. Holy sh*t if I do say so myself. Did your creative license expire along with the automobile registration on your cover? And, what's with the "Creativity / Commerce / Culture" subtitle? The only thing this magazine is about is plugging your little education brand. Do you have e-students yet? It's a highly lucrative way to make some money and teach nothing.
This is the bathroom after the remodel. It's also where I happend to peruse your little publication.
Why did you feel it was necessary to tell me about your new home, in pictures and in words. (The Ronald Reagan quote? A little overplayed if you ask me.) Did I send you a mailer when Sylvia and I redid the downstairs bathroom in the condo? No, I didn't, even though that black Formica looked even better than we thought it would.
And the student work? I don't give a crap. If they want a job, they can send me their book like everybody else that wants a job. And their book better not try to explain to me how communications strategy is like Project Runway or how to re-brand Ovaltine. Jesus H. Christ, I've had enough of you already. Please just remove me from your mailing list. Save a tree or whatever those hippie punks say.
Written by Hesh Goldstein in Top Stories.
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